Royal London has launched a targeted support ISA service.
The digital offering is available via the Royal London mobile app.
Royal London said the service is designed to help customers understand how investing works and if it is right for them.
If suitable, free investment recommendations designed to suit groups of people with similar goals and circumstances will be provided.
Royal London was the first business to receive regulatory permissions to launch a targeted support service.
The firm has been involved from the outset via the industry working group, government engagement and the FCA.
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Ben Hampton, CEO of advice at Royal London, said: “Innovation should be used to genuinely improve people’s financial outcomes, not add complexity.
“Our targeted support ISA service applies behavioural principles to help people make better, more confident investing decisions, building positive habits and helping customers act with confidence.
“For many, this ISA journey will be an important step towards building long‑term financial resilience and, ultimately, a more secure retirement.
“This launch marks an important moment for Royal London, using technology to help more people take better financial decisions in an engaging and accessible way, while ensuring what it delivers is right for customers and rooted in its mutual mindset.”
