Columbia Threadneedle rebrands Lifestyle multi-manager range

Charges on the funds also reduced

Rebranding strategy concept. Marketing and brand management. Rethinks marketing strategy with a new name, logo, or design, the intention of developing a new. Refreshing the look and feel of brand.

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Columbia Threadneedle Investments has brought its CT MM Lifestyle range under the CT Universal brand.

All five MM Lifestyle Funds have been renamed CT Multi-Manager Universal, aligning them to use the proprietary Strategic Asset Allocation (SAA) model used across the CT Universal MAP and CT Sustainable Universal MAP ranges.

These changes also see the annual management charges (AMC) and the ongoing charges figures (OCF) of the funds reduced, with most of the range now capped at a competitive OCF of between 0.60% and 0.65%.

According to Columbia Threadneedle, the changes have been made to better reflect how the funds are managed and will provide enhanced value through the reduction in fees.

The five portfolios will continue to be managed by the Columbia Threadneedle multi-manager team led by Paul Green. They will retain their ability to invest across a broad spectrum of asset classes, geographies, investment managers and investment styles, including investing in Columbia Threadneedle’s own investment solutions.

Fund name changes

The changes will see the following funds change name to align with the Universal brand:
Source: Columbia Threadneedle

“The 20 strong multi-asset team has built an enviable performance track record over the years and looks forward to bringing this expertise to the newly branded CT Multi-Manager Universal range,” said Paul Niven, head of multi-asset solutions, EMEA, at Columbia Threadneedle Investments.

“Bringing the funds under the CT Universal brand and asset allocation process adds a new competitively priced whole of market solution to our investment offering for clients,” he added.