Adam Seale, Michael Morley, and David Loudon will join the trade association, which represents 186 wealth management firms and associate members, from this month.
Seale is chief executive at execution only stockbroker Interactive Investor and was previously head of Lloyds UK’s high net worth business.
Morley is chief executive at Coutts & Co and a director at Adam & Company. Before joining Coutts he was head of international private banking at Barclays Wealth and chief executive at Barclays Switzerland.
Loudon is managing partner at Redmayne-Bentley and was previous operations manager at HFC Bank.
The WMA aims to advocate for the wealth management sector with governments, regulators, and the wider financial services community.
Last July, Tim May stepped down as its chief executive after four years in the role. He was replaced by Liz Field in September.