UK advice firm acquires Scottish financial planning business

It does not want to do deals which see clients as a ‘secondary concern’

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Progeny has bought the financial planning practice of Scotland-based Affinity for an undisclosed sum.

Affinity specialises in providing financial planning services to a select number of private clients and their families in Scotland and the UK.

The firm has a team of five based in Troon, Ayrshire.

This was Progeny’s first financial advice acquisition of 2021.

Neil Moles, chief executive of Progeny, said: “We’re proud that Affinity have chosen to join the Progeny business. We share a similar mindset when it comes to looking after our clients and we are transparent and consistent in the rationale behind our business decisions.

“We are seeing more and more deals announced in the financial advice sector where what’s good for clients seems to be a secondary concern for the parties involved, and where profits and shareholders are prioritised. This is not our aim and never will be. We have a clear philosophy for growth, and clients – existing and future – will always be at the heart of this.

“We look forward to welcoming Affinity and their clients into the business and offering them the chance to benefit from a vast range of additional professional services to meet their legal and financial needs.”

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