UK investment services firm rolls out API tool for advisers

To allow them to integrate the software they use with its platform

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P1 Investment Services has launched its Application Programming Interface (API) – a tool to allow advisers to seamlessly integrate the software they use with its P1 platform.

With financial advisers already under regulatory pressure, increasing costs and Consumer Duty just around the corner, P1 said that software integrations are becoming a “must have” to operate an efficient business with longevity.

The API manager has been built by P1 with three key objectives to help simplify workflow, get the most out of data, and improve the client experience:

  • Integration: making it easy for other applications and systems to interact with the P1 Platform, increasing platform functionality over time, reducing human errors, and removing administrative burden;
  • Automation: allowing more tasks to be automated between different systems by connecting workflows; adnd
  • Innovation: external providers and users of the P1 Platform can connect their own applications and innovate without having to rely on the P1 development team.

James Priday, chief executive of P1, said: “We’re an investment platform built on streamlining what other investment platforms do and leading on technological efficiencies. Many advisers will inevitably begin to develop their own applications, through Microsoft’s Power Platform, for example.

“That is why we’ve launched the P1 API Manager; to make it easier for advises to integrate with their own or their software providers’ systems seamlessly.

“We already have some very exciting deep integration projects in progress, and we’re looking forward to announcing these in the coming months. The platform is low-cost, and we pride ourselves on fantastic service levels- now we aim to lead the platform market on deep systems integration.”

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