The Continental Group obtains licence to set up DIFC office

As the firm ‘gears up for the next growth cycle’ of its global expansion

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Financial services provider The Continental Group has secured a Dubai Financial Services Authority (DFSA) licence to advise on financial products and arrange deals in investments related to long-term insurance contracts, International Adviser can exclusively reveal.

The licence allows CFS DIFC Limited to set up in Dubai International Financial Centre (DIFC).

Since its launch in 1994, under the tutelage of founder Ashok Sardana, The Continental Group has expanded to five countries, with over 250 staff operating from 10 offices.

Sardana said: “DIFC platform has, over the years, amassed an international reputation for credibility, security, and leading innovation. So, by association, we intend to supercharge our aspirations of serving clients across the globe through sophisticated solutions — all via a trusted framework in DIFC. Looking forward to catching up with clients and partners at the new headquarters in the financial centre.

“The Continental Group’s entry into the DIFC opens opportunities for strategic collaborations. There is tremendous potential for synergistic value creation between global partners and an organization with a sizable client base and unparalleled longevity in the region. In a globalised world with an ever-evolving investment landscape and value propositions, such collaborations will redefine ‘opportunities’ for clients.

“Trust, transparency, and technology are the three Ts that The Continental Group attributed to establishing an office in the DIFC. We want to embed these three in our work as we gear up for the next growth cycle of global expansion and collaborations with asset managers, corporate service providers and private banks, among others.”

The Continental Group is licensed by the Insurance Authority, the Securities and Commodities Authority (SCA) of the UAE, and the DFSA via CFS DIFC Limited.

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