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The best definition of sustainable investing  

Compelling academic evidence is making sustainable investments more popular

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There is no magic button to press for finding all the right kinds of sustainable investments to go into a portfolio, says Ryan Smith, head of ESG research at Kames Capital.

But the clear goal is to future proof portfolios by making them attractive to tomorrow’s investors, he argues.

Watch the video for a fuller picture of his case for sustainable investing.

 

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