Söderberg & Partners says UK advice market a ‘top strategic priority’ as it takes stakes in more firms

‘Numerous attractive businesses’

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Sweden-based Söderberg & Partners has made investments in four more IFA firms as it expands its presence in the UK market.

The firms are George Square, based in Nottingham, Cheltenham IFA, London-based Bluezone Capital and Alexander Bates Campbell in south east England.

George Square also has an adviser covering London from Worthing, as well as two appointed representatives in Sheffield and Newark. It has £400m of client assets with a team of 10 advisers and 10 support staff.

Cheltenham IFA advises on £290m of client funds and employs 13 local staff.

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Bluezone Capital manages wealth of £90m across 500 families and offers mortgages and protection advice to 300.

Alexander Bates Campbell (ABC) serves clients throughout the UK, Europe and further afield.  It has private client assets under management of £140m.

Gustaf Rentzhog, chief executive of Söderberg & Partners, said: “The UK advice market is a top strategic priority for us and we have identified numerous attractive businesses here in our search for new investment opportunities.

“Our minority stakes in George Square, Cheltenham IFA, Bluezone Capital and ABC will support the development of these businesses which have a strong track record in positive client outcomes and customer service. We look forward to partnering with them to help take these firms into their next phase of growth.”