Skerritts rebrands to Shackleton and adds four new firms to network

Acquires Save & Invest Group, Fleming Financial Limited, Robson Lister Limited and Shorts Financial Services

Paul Feeney

|

The Skerritts Group has announced it has rebranded to Shackleton, and acquired four additional businesses as part of its goal of bringing together the most “professional financial advice firms from across the country”.

Through a ‘buy-and-build strategy’, supported by Sovereign Capital Partners, the newly-branded Shackleton has been acting as an industry consolidator since March 2021. In September 2024, the business broadened its regional exposure to include the North of England and Scotland through the purchase of Ellis Bates.

Today (2 December) it has announced the acquisitions of Save & Invest Group (S&I), Fleming Financial Limited (FFL), Robson Lister Limited (RLL) and Shorts Financial Services (SFS), which combined manage a total of £1.5bn of assets under management. All four firms, and Ellis Bates, will be fully rebranded as Shackleton early in 2025.

See also: Close to all advisers forced to apologise for poor platform service

In the three years since the Sovereign Capital Partners’ investment, the total number of deals for financial advice firms completed by the newly-rebranded Shackleton is 15, seven of which have taken place in 2024 alone, bringing assets under advice and management to circa £5.5bn.

Headquartered in London, Shackleton will operate as a single, nationwide financial advice firm, with a physical presence in major cities and towns across Britain.

Paul Feeney (pictured), CEO of Shackleton, said: “I am delighted to welcome the teams and clients from Save & Invest, Fleming Financial, Robson Lister and Shorts Financial Services who all join as co-founders of our new national business. Their addition greatly complements our existing co-founder firms.

See also: St. James’s Place to exit property market after 20 years

“We’ve launched Shackleton – Britain’s financial adviser with the vision of bringing together into one business what we firmly believe to the best, most professional financial advice firms from across the country,” he added. “The addition of these four exceptional firms demonstrates our commitment to delivering against this goal.

“We are just beginning. There are other regional and indeed multi-regional champion firms, right across the country, who are joining us in our great undertaking. We will shortly announce them too, subject to regulatory approval.”