Singapore firm opens wealth arm in Brunei

There is a ‘desire’ in the country to understand ‘proper wealth management’

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Consultancy and fund management company Golden Equator Group has announced plans to establish a presence in Brunei.

This comes after it received a S$24.6m (£14.1m, $18.3m, €16.4m) strategic investment in April 2019 from entrepreneur-investor Taizo Son, as well as individual financiers from Asia Pacific and the Middle East.

The group will set up three operations in Brunei, including multi-family office business Golden Equator Wealth (Gew).

Gew will focus on educating and providing ultra-high net worth (UHNW) families and individuals in Brunei with a more “holistic approach to wealth and legacy preservation”.

Pass down wealth and family business

Shirley Crystal Chua, founder and group chief executive of Golden Equator, said: “From our conversations with Bruneian families, we understand that there’s a desire to understand proper wealth management and legacy preservation.

“There is also an encouraging interest in initiatives that involve the next-generation members of these families, which shows that the older generations are starting to plan how to pass down the family business and wealth to their children to manage.”

The group has also appointed Aziemah Abdullah as country head. She will spearhead the group’s in-market expansion activities in Brunei.

 

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