Sesame Bankhall Group (SBG) has committed to the wealth advice market in a bid to grow its services for advisers.
The firm has created a propositions director role to lead and drive forward the development and growth of its offering for mortgage, protection, and wealth advisers.
The recruitment drive for this position is underway.
SBG’s expansion in the wealth market is firmly focused on directly authorised firms, which it supports through Bankhall.
Contrary to media reports, this does not extend to offering wealth advice within Sesame Network, which remains focused on supporting mortgage, protection, and general insurance advisers.
In 2015, Sesame announced it would no longer offer support to wealth advisers.
SBG told International Adviser : “In the wealth market, Bankhall is already very well established as a leading provider of compliance services to over 800 directly authorised financial advisory firms, which between them encompasses over 3,500 advisers.
“Our group intends to build on this with a broader range of business solutions for wealth and financial planning firms, to help them to run their businesses more efficient.”