Yule will join as of head of intermediary relationship management for UK and Ireland, establishing new wholesale and advisory contacts while maintaining relationships with the firm’s existing client base.
He will assume the role on 18 December, reporting to head of global investment services EMEA Peter Preisler.
The appointment comes as part of a T. Rowe Price growth drive into Europe and the Middle East, and follows the addition of intermediary heads in Italy, Spain, Germany and Sweden, all of whom arrived in 2014.
A company spokesperson told Portfolio Adviser (International Adviser‘s sister pubication): “It is part of an expansion in our European team – we have added a number of people to the team this year. The UK is one of the final appointments in an overall drive to diversify the business.
“There is a staged plan to expand sales and distribution throughout Europe. As a global company we don’t just look at one market, we look at the business as a whole – Europe and the Middle East in this case.
“We appoint people when we see sufficient demand in the marketplace and in the UK it is getting to the point where it is appropriate.”
Yule will be bring 28 years of investment experience to the role, and arrives from a head of UK retail position with F&C, having formerly been at Ivory & Sime Asset Management.
“Yule will be broadening out our intermediary contacts,” the spokesperson explained. “He is well known in the marketplace and has lots of contacts, so we will be looking to him to expand on the existing relationships we have in that market.
“He will bring a wealth of experience – we now have someone who can drive the business forward in the UK wholesale market.”
