Pacific Asset Management teams up with wealth manager

The most tangible ‘alpha’ lies in the advice, says PAM chief executive Matt Lamb

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Zen Wealth has entered into a strategic partnership with Chartered Financial Management (UK) and its parent company Pacific Asset Management (PAM).

London-based Zen Wealth was set up in 2012 by Patrick Murphy.

The deal will see Murphy and his team work with the enhanced resources of CFM(UK) and PAM to continue to develop the wealth manager’s financial planning proposition.

Locating the alpha

Matt Lamb, chief executive of PAM, said: “As we have said before, ‘alpha’ is often associated with the asset management industry; but, in many ways, the most tangible ’alpha’ lies in the advice.

“Zen Wealth mirrors CFM(UK)’s advice-for-life commitment by using its outcome-orientated approach to deliver on clients’ long-term goals and objectives.”

Russell Butts and Jon Marshfield, directors are CFM(UK) described Zen Wealth as a “close-knit team of highly qualified, knowledgeable and passionate people”.

“The entire group will greatly benefit from the additional financial talent”.

Re-evaluated approach

Zen Wealth’s Murphy added: “Since 2012, we have developed a very successful business by creating a range of well-diversified portfolios, using a market cap weighted asset allocation approach and buying low-cost funds that are rebalanced once a year.

“This simple approach has served our clients very well in the bull run that we have experienced since 2008, but we have felt for a while now, that we need to re-evaluate this approach.

“By joining forces with CFM(UK) and PAM, we really do secure the future for our clients and our staff, and provide ourselves with the right tools needed to survive in the years ahead.”

Zen Wealth won the Excellence in Investment Planning award at International Adviser’s Best Practice Adviser Awards 2018, which are held in collaboration with Old Mutual International.