OMGI extends Asia push amid tough competition

Product launches, additional local staff and Hong Kong-domiciled funds are part of the plan as Old Mutual Global Investors extends an aggressive Asia expansion, Warren Tonkinson, head of distribution, tells Fund Selector Asia.

OMGI extends Asia push amid tough competition

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Old Mutual Global Investors’ Hong Kong office, the firm’s only location outside the UK that manages assets, now has 12 people. Tonkinson expects to increase staff by 30% over the next 12 months.

“We decided not to run [the Asia business] out of London, but to be in tune with the local culture by establishing a full-fledged local presence. We’re not a sales hub, but a business in Asia.”

Several senior appointments in Hong Kong over the last 24 months increased capability in marketing, product management and risk and compliance. 

Earlier this month, the Asian equities team received regulatory approval to operate from the firm’s Hong Kong office, marking the first time the business will have on-the-ground fund management capabilities in Asia.

The firm also recently hired Simon MacKinnon as Asia strategy adviser to support the regional expansion of its asset and wealth management units.

“I think our plans for Asia are extremely ambitious,” Tonkinson said. “We want to replicate the success of the UK market.”

Fund launches planned

OMGI manages $500m in assets in Asia, the bulk of that in Taiwan, currently its largest regional market. In Taiwan, the firm works through master agent Capital Gateway, which is the firm’s exclusive distributor, he said.

Tonkinson believes the funds that OMGI sells globally have regional appeal, such as the Emerging Markets Debt fund, and new capabilities specifically for Asia are underway.

Over the next 12 months, the firm aims to launch 3-4 funds in Asia, he said, but declined to give details. 

“Our intention is to build out what Josh [Crabb] and his team manage.”

 He added that the expected mutual fund recognition scheme between Hong Kong and China is “potentially very significant”.

“In terms of distribution, we’re watching very closely the mutual recognition scheme in Hong Kong and at same time working on who our distribution partners will be in China.”

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