Moneyfarm has agreed the acquisition of Willis Owen, subject to FCA approval.
This acquisition of the platform marks the digital wealth manager’s third in the UK over the past three years.
It follows the integrations of Profile Pensions and Wealthsimple’s UK book of business, as it continues to target the UK direct-to-consumer investment market.
The transaction is expected to be finalised in the first quarter of 2025 and bring’s Willis Owen’s 150,000 users under its banner.
Moneyfarm said the deal will mean Willis Owen customers have access to a broader range of investment products and a ‘more comprehensive’ wealth management service.
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Giovanni Daprà, co-founder and CEO of Moneyfarm, said: “We are pleased to welcome Willis Owen to Moneyfarm. This acquisition marks a significant milestone in our growth journey and reinforces our mission to make investing simple and accessible.
“Willis Owen’s strong reputation and dedication to its clients align closely with our hybrid model, which integrates expert guidance with advanced technology to meet the evolving needs of today’s investors.”
Jason Chapman, CEO of Willis Owen, added: “We are delighted to join forces with Moneyfarm, a leader in digital wealth management. This partnership could not come at a better time, as more consumers seek digital-first solutions that retain the human touch to help their decision-making.
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“Since the Retail Distribution Review, access to financial advice for affluent middle England has been shrinking, leaving a gap that Moneyfarm and Willis Owen are uniquely positioned to address.”
