Coady’s appointment will also see him take a senior executive role for all the group’s companies.
He was at Guardian Wealth Management in Dubai until December 2017, having joined from deVere the previous year.
Swiss Global Group announced on Wednesday a significant global expansion programme with further offices opening in Europe, Middle East and the Far East.
Peter Balchin, chief executive, said: “This is a very exciting time for us all at Swiss Global Group. Mike brings a significant track record and a proven ability to grow financial services groups.
“We are all absolutely delighted to have Mike on board and are looking forward to the future.”
He added that the firm had “specifically identified and appointed Mike and the resources of Coady Performance Group” to deliver the expansion plans.
Coady said: “It’s extremely promising to engage with such an aspirational and well-resourced business. I am equally as excited as those at Swiss Global Group as we embark on this new challenge together.”
