LV= has launched its Platform Services option for advisers in partnership with Embark.
The new offering uses Embark’s technology to give advisers using LV= greater choice by bringing multiple products together in one place.
It marks the culmination of the providers’ collaboration and the end of a 12-month controlled launch period with a panel of advisers.
Advisers can now combine insured options like LV= Smoothed Managed Funds (SMF), with a choice of over 5,000 funds and model portfolios from more than 70 discretionary fund managers (DFMs) available on Embark’s platform.
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Daniel Giddings, white label partnerships lead at Embark Group, said: “It’s great to see LV= Platform Services live to the whole market following a successful testing phase where advisers gave it their seal of approval. We’re excited about further extending the platform’s capabilities and to continue delivering great results for advisers.
“We’ve invested heavily in our white label services to make sure we provide market leading technology and robust systems that people can rely on. It’s that blend of innovation and consistency that we think sets our proposition apart from the rest.”
Gwen Haggo, sales director at LV=, added: “The launch of LV= Platform Services is an exciting time for us and marks a key milestone in enhancing our adviser digital journey.
“Accessing LV= Smoothed Managed Funds has never been easier for advisers. Our new digital platform enables us to partner and integrate with more adviser firms and offer our Smoothed Managed Fund range to enhance their current centralised investment and retirement propositions.”
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