English Football League club Cambridge United has agreed a commercial partnership with Sussex-based financial advice firm Prosperity IFA.
The IFA firm will become the football team’s official financial services partner.
The agreement will see Prosperity IFA offer financial workshops for First Team and Academy players, as well as engage with the club’s community trust.
Ashley Townsend, senior client planner at Prosperity IFA, said: “It is a real privilege to partner with Cambridge United and we look forward to a flourishing relationship in the years to come. Our mission is to help you achieve the lifestyle that you want, without the fear of running out of money.”
Neil Rowe, head of commercial at Cambridge United, said: “I am delighted to confirm Prosperity IFA as the club’s new Financial Services partner for the 2022/23 season.
“Simon Munday, managing director, and the team have been really enthusiastic about the direction of the Club and are keen to engage with the players, staff, community participants and supporters to offer clear financial advice and support during a national cost of living crisis. I’m looking forward to working with them this year and going forward.”
Editor’s note: As an avid football fan and a regular writer of sports and financial advice stories, I am delighted to see advice companies look to help footballers with their finances.
Unfortunately, footballers have been easy prey for con artists over the years and with their short-spanned careers, they need help with financial affairs and plan for the future.
I have seen many footballers end up bankrupt and it is not something I want to see much more.
I would like to see more clubs look to partner with IFA firms as I believe financial planning is a vital issue in football.