Hertford-based GPFM Financial Planners has acquired Norfolk-based Quay Financial Planning for an undisclosed sum.
The acquisition adds £40m ($48.3m, €45.8m) to GPFM’s assets under management, bringing the total to £400m.
The firm, which started in 2001, has 750 clients and a team of 12.
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Quay Financial Planning principal, Katie Hately said that GPFM is the “perfect partner” for Quay, due to their shared values.
Scott Atkinson managing director of GPFM, commented: “We have always been looking to expand our operation. Katie is a fantastic addition to our team of advisers and will help to enhance our proposition.”
He added: “Our main aim is for clients to live their best life and let us worry about the financial stuff.”