Fintech firm partners with AIB Life to launch hybrid advice solution

This is the first phase of the project between the two companies

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UK financial planning software provider EV has announced the first phase of projects with AIB Life.

Under the long-term agreement with AIB Life, a joint venture between AIB and Great-West Lifeco, EV is building a next-generation, hybrid advice solution that delivers a digital financial planning service.

The first phase is now live and has been rolled out to AIB’s 120 financial planning advisers.

Gary Wheeler, chief commercial officer at EV, said: “We are delighted to provide an advice solution that enables AIB life to offer the best customer experience, while helping further scale its operations.”

Tom Matthews, head of commercial strategy, advice and distribution at AIB Life, added: “For potentially complex and bespoke topics, such as financial planning, allowing customers to engage through digital-first or adviser-led offerings based on their own needs and preferences is proving to be crucial.

“Our new solution provides us with a modern platform that enables us to offer cost-effective, consistent advice. The integration of EV’s software within our wider technology ecosystem will broaden access and the appeal of our offering and will ensure we can support customers through each step of their financial lives.”

AIB Life offers protection, pensions and investment products to AIB’s 3.2 million customers.

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