Paul Stanfield, chief executive of FEIFA, said: “Praemium works with advisory firms that are looking to use innovation in technology and investment to build scalable and efficient businesses.
“This principle is very much in keeping with much of the work we have been doing with our members in the last few years and at the core of many of our existing relationships”.
FEIFA, whose members run advisory services in more than 25 countries and have cumulative assets worth of more €4bn ($4.5bn, £3.23bn) , said Praemium’s regional sales manager for Europe, Barry Honeyman will oversee the collaboration.
Praemium
Praemium, founded in Australia in 2001, provides companies with investment platforms, allowing adviser firms and investment managers to deliver discretionary fund management to their clients, whether that is running their own portfolios, making use of other discretionary fund managers or utilising the Smartfunds range.
The company also has offices in the UK, Jersey and Hong Kong. In February, Praemium announced that it is in the process of setting up a new office in Dubai to help market its offshore investment platform to the local IFA market.
Innovation
The firm’s director of sales, Rebecca Murphy, described the alliance with Feifa as “essential” to educating advisers about the ongoing changes to technology, admitting she has seen a marked increase in demand for the company’s products from the advisory market in Europe.
She said: “We believe FEIFA plays an essential role in educating and informing its members, not just about industry developments and best practice, but with information about innovative technology and investment solutions.”
“Our next-generation platform technology allows adviser firms and investment managers to efficiently manage investment portfolios… We feel that there is significant demand in the European advisory market for these solutions.”
