Ex-Prudential adviser sets up UK wealth management firm

Being made redundant forced him ‘to take the leap’

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A financial adviser has unveiled his own wealth management firm several months after he was made redundant at Prudential.

Nathan Waldron was previously a partner at Prudential Financial Planning and a premier relationship manager at Barclays.

He has now set up Waldron & Co Financial Planning, which will offer retirement, protection, investment and estate planning services.

The firm will deal with clients based in Staffordshire but, as Waldron is working from home, new clients are being accepted from across the whole of the country.

Waldron & Co Financial Planning is an appointed representative of Prudential Financial Planning, trading as The Advice Partnership.

Take the leap

Waldron said: “My last day as a Prudential employee was 30 April, but I was aware that I was going to be made redundant in December.

“I had considered setting up on my own in the past, but I thought I was a bit too early in my career, but it has always been something I’ve wanted to do.

“Being made redundant obviously forced me to take the leap, but I think it’s a wonderful opportunity and I believe I can definitely do it.

“Waldron & Co is an independent company, but we are part of The Advice Partnership from Prudential which means all of the advice that I give to my clients will come from me, but Prudential will continue to be responsible for ensuring the advice is of an appropriate standard.

“I will be able to grow the business and employ people as I see fit, but I’ll still have the powerhouse of Prudential behind me.”

Growth plans

He added: “When the restrictions allow I will be doing face-to-face visits. At the moment, I don’t want to commit to an office because I want to see what the climate is going to be like, but I’d love to have a presence on the high street in the future.

“The pandemic has really made people look at themselves and make sure everything is in order. I’ve had enquiries about insurance and saving plans; it’s made people realise that you must have a plan in place.

“Obviously, I want to grow the business and create new jobs, but my main ambition is to educate people and give them a clearer understanding of finance – it’s not just for people who have lots of money.

“Everybody needs advice in some way, whether it’s in an area of insurance starting a pension. It’s never too early to start planning.”