EFAMA said the new department will work closely alongside its two other specialist divisions – economics and research, directed by Bernard Delbecque and regulatory policy, directed by Vincent Ingham.
The department’s primary focus will be on “engaging in a constructive dialogue with policy and decision makers to promote EFAMA’s legislative agenda and the views of its members”.
As director of public policy, Diezhandino will take responsibility for strengthening political and public support for EFAMA’s issues and priorities, ensuring that the industry retains a strong voice and positive representation.
Diezhandino was formerly head of public affairs for Insurance Europe – a trade body representing insurers and re-insurers.
She will also be responsible for developing the best possible political framework within which EFAMA’s members operate, working in collaboration with EFAMA’s director general, the other two directors, EFAMA members and industry representatives to identify, pinpoint and develop industry priorities and policies.
EFAMA director general Peter De Proft said: “We now enter a new and important phase of political engagement and representation for our industry, and Gabriela will play a key role in making sure that we meet our stated intention to provide leadership and play an enhanced collaborative role with legislators and regulators. We have no doubt Gabriela will prove a worthy addition to our team.”
In June, De Proft raised concerns that the European asset management industry feels “rushed” into implementing the Markets in Financial Instruments Directive Review (MiFIDII) changes, following discussion at the association’s annual general meeting.
At the time he said: “The consensus is yes, of course we want transparency, but this important piece of legislation should not be rushed through. There needs to be proper time and consideration given to this.
“Let’s create a perfect framework and system that benefits clients.”