BNP Paribas AM buys majority stake in Belgian robo-adviser

BNP Paribas Asset Management has acquired a majority stake in Gambit, a Belgian fintech firm that will become the preferred partner for robo-advisory solutions for BNP’s retail and wealth management networks.

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Gambit Financial Solutions was created in 2007 by a group of academics at the University of Liege.

According to BNP, Gambit has developed a “unique capability to significantly transform client journeys with advisory-guided or fully autonomous interfaces”.

It currently provides investment advisory solutions and risk management tools to private and retail banks, asset managers and insurance companies in France, Belgium, Luxembourg and Switzerland.

Following the acquisition, Gambit will remain independent from BNP Paribas, keeping its own governance, culture and management unchanged.

Details of the transaction, which is still subject to approval by the Luxembourg regulator, were not disclosed.

Critical step

Geoffroy de Schrevel, chief executive of Gambit, said: “Since the creation of Gambit 10 years ago, our development has been substantial, based on our capacity to deliver innovative solutions in a timely manner. It has enabled us to serve a large number of European financial institutions already.

“This partnership marks a critical step in our development, with the support of a major financial institution and additional resources to fuel our growth. This will be instrumental for our future development, while allowing us to maintain our autonomy, governance and culture.”

Frédéric Janbon, chief executive of BNP Paribas AM, added: “The partnership with one of the most advanced robo-advisory solutions available in the market is a key milestone in our digital transformation and marks our commitment to delivering quality investment solutions to our clients.

“Gambit and its management have built an impressive track record and a strong client base, and we are securing the talents that have driven its success. Moreover, we bring our asset management expertise and client knowledge to Gambit and this powerful combination will lead us to quickly move along the digital experience curve in this field.

“This will significantly accelerate the pace of development and enrichment of our customer journey in the area of financial savings,” Janbon said.

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