The MOOC aims to make topics related to investment and financial markets more accessible to the wider public through a digital solution. The financial landscape has become increasingly complex as it is constantly evolving due to changing regulation and global demographics.
Average levels of financial literacy remain a concern; as highlighted by the March 2014 EFAMA Report on Investor Education, which drew attention to the fact that while ‘small investors’ are expected to make more financial decisions, the challenge of providing more financial education has not yet been met.
The Axa IM MOOC will be available in English, French, and Chinese.
Share expertise
Andrea Rossi, chief executive of Axa IM, said: “In a changing and complex world, in which the financial sphere has a growing influence, Axa IM feels that it is essential to share our asset management expertise to increase the accessibility of financial education.
“The partnership with HEC Paris, an internationally recognised higher education institution, allows us to do so by making high quality training specific to asset management available through an online platform.”
Peter Todd, dean of HEC Paris, said: “This new partnership is part of a broader commitment to create strong links between HEC Paris and Axa IM in the digital field. Combining the academic skillset of HEC Paris with Axa IM who can help bring asset management to life allows us to offer a comprehensive programme on asset management, which has the potential to benefit a broad cross section of people exposed to financial decision making in their everyday lives.”
The announcement by Axa IM follows Friends Provident International’s launch of a financial adviser academy in the UAE earlier this month, aimed at sharing industry expertise with regulated advisers.
