Aviva agrees distribution deal with support services firm

It will see the provider’s investment arm roll out a sustainable retirement solution

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UK fintech and support services business Fintel has partnered with Aviva and Aviva Investors in a multi-year agreement for its distribution as a service (Daas) solution.

The product, launched earlier this year, is a subscription-based service that includes research, data, product design and targeted distribution, enabling product providers to develop and distribute highly targeted propositions, while also increasing the effectiveness of their distribution through targeted data sets.

As part of the collaboration, Aviva Investors will launch a sustainable retirement solution, developed in partnership with Fintel.

Aviva Investors has also licensed Fintel’s strategic asset allocation model for both the retirement fund and existing model portfolio offerings.

Fintel’s SimplyBiz member firms will also benefit from the multi-year partnership with more access to products, as well as information and resources from Aviva and Aviva Investors.

‘Immense benefits’

Matt Timmins, joint chief executive of Fintel, said: “As a market connector, Fintel brings together product providers, intermediaries and consumers to inspire better outcomes for all, and this partnership is testament to what can be achieved through industry collaboration.

“I look forward to seeing the immense benefits this presents to all involved.’’

Brian Gabriel, director of distribution at Aviva, added: “Aviva is hugely committed to supporting the UK’s intermediary market and we’re delighted to partner with Fintel. Our relationship with the group is valued and long-standing. This agreement allows us to build, support and deliver our savings and retirement ambitions in conjunction with Fintel, its member firms and their customers.”

Apiramy Jeyarajah, head of UK wholesale at Aviva Investors, said: “This agreement represents a partnership based on deep understanding of the SimplyBiz membership and their clients’ needs, based on Fintel’s insightful data and leading technology-based approach.

“For Aviva Investors, this agreement will bring our multi asset and ESG capability to an even wider audience.”

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