This is my final article in a series of three on customers for International Adviser. Previously I wrote about the benefits of a customer centric approach and how Friends Provident International uses insight to shape its proposition. This time I am going to take you into the future and handover to ‘Bill’, a British expatriate…
At Friends Provident International (FPI) we understand the many issues faced by our business partners today.
‘I have a dream that one day this industry will rise up and live out the true meaning of its purpose: we hold these truths to be self-evident, that all customers are created equal.’
Last month I wrote about the challenges facing the international life insurance industry as it tries to embrace the digital world. I referred to the findings of a comprehensive research study carried out across Asia and the Middle East by Friends Provident International, part of the Aviva Group, which showed that customers and advisers expect…
Customers are the resource upon which the success of every business depends – without them, the business would simply not exist.
Technology is fundamentally reshaping the way we live, both at home and in the workplace. It is difficult for anyone alive today not to be touched by advancements in technology, which play an important role in our everyday activities.
