Ascot Lloyd has reworked its pricing structure in a move it said will increase transparency.
The new tiered pricing structure is based on total funds under management (FUM), with an ongoing fee determined by the following bandings:
| FUM Banding (based on a clients total FUM value) | Ongoing Fee Percentage |
| £50k to 250k | 1.00% |
| £250k to 500k | 0.95% |
| £500k to £1.5m | 0.85% |
| £1.5m to £2m | 0.75% |
| £2m+ | 0.65% |
The firm said this approach underscores a desire to make financial advice more accessible for a wider set of clients, and help close the “significant advice gap” in the UK.
The move coincides with a rebranding of the advice group. Ascot Lloyd said the new branding reflects the “modern, digitally-enabled proposition” and is underpinned by a sharper focus on what it believes clients are looking for in a financial adviser. Namely, confidence through clear advice, financial expertise and a tailored approach.
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Chief executive Francis Jackson said: “Our new brand signifies the evolution of Ascot Lloyd’s proposition for clients. It reflects the modern, and engaging approach to financial advice we take, and underpins our focus on what clients want. Our value proposition for clients is a clear one: expert advice, great service and intuitive technology.
“To best serve the distinct requirements that our range of clients come to us with, we are also adapting our fee structure. This evolution keeps us competitive and importantly opens up new client segments for the business. We are continuing to build a high-quality business, and our refreshed brand is an exciting milestone in our journey”.
The firm has £11bn in funds under influence and provides financial planning, wealth management and corporate benefit solutions to more than 57,000 clients.
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