ANALYSIS: Will ETFs and trusts breathe new life into platforms?

While some have been keen to pronounce platforms to be ‘dead’ providers do not seem willing to throw in the towel and have launched a counter-attack.

ANALYSIS: Will ETFs and trusts breathe new life into platforms?

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Research from ETP specialists Source found 82% of IFAs questioned believe ETFs need to be ‘more widely available on investment platforms’.  Some 28% said there should be a ‘significant increase’ in the number available.

The survey also found 42% of IFAs say their clients have no exposure to ETFs, and around 49% estimate only between 1% and 10% of clients assets were invested in this way.  

Even without any new momentum it is far from all doom and gloom, as some platforms are doing far from badly according to the latest Pridham Report, which has firms with in-house platforms topping fund sales charts.  

While there is by definition no need to revive something that is still full of life, there is plenty of scope to improve platforms still and broadening product ranges to make them more reflective of the whole investment universe is certainly a step forward. 

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