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Advice trade body becomes carbon neutral

To empower advisers ‘to take action into their own hands and build a greener future for their clients and communities’

Europe

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The Federation of European International Financial Advisers (Feifa) announced it has become carbon neutral.

This was achieved by reducing the trade association’s emissions and then offsetting the remainder via certified carbon offsets that support UN Sustainable Development Goals.

To achieve this accreditation, Feifa worked closely with Billion-Air, the company behind a global initiative to reduce 1 billion metric tons of CO2 emissions from entering the atmosphere by 2030.

The strategy behind this target is that Billion-Air is providing significant resources to financial advisers so that they can help their clients – and prospective clients – assess existing investment portfolios and then look at how they might make them more carbon efficient, without sacrificing performance and returns.

Looking to be pro-active in this area, Feifa will be inviting its member firms to join the initiative and also become carbon neutral, to help towards this global target of reducing 1 billion metric tons of CO2 by 2030.

Real change powered by financial advisers

Feifa chief executive Paul Stanfield said: “Working together with industry leaders and progressive organisations like ourselves, Billion-Air empowers financial advisers to take action into their own hands and build a greener future for their clients and communities.

“With its support, financial advisers can become community hubs that will tackle climate change via: education on low-carbon lifestyles; carbon offsetting; participating in community events; investment shifts towards sustainable industries and companies.”

Feifa believes that these four pillars of action can assist financial advisers in engaging with their community members on multiple levels, making every carbon reduction contribution count. This will obviously highlight these advisers within their own locale and see them sought out by prospective clients and investors.

Stanfield added: “For individuals, companies and any entities that are keen to transform their personal or business practices, become part of a global initiative, and drive positive change on a local scale, I suggest they join the Billion-Air project.

“It can provide them with the know-how and latest technology that will start or progress them on a path to sustainability”.

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