Acuity gets the band back together

‘Like Spinal Tap, we’re taking it up to 11,’ says Simon Willoughby

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Bryan Low has returned to financial services consultancy business Acuity, International Adviser can reveal.

He will work alongside Simon Willoughby, who relaunched the company in November 2017 after he left Utmost Wealth Solutions.

As founding directors of the original business in 2001, the intervening years have seen Acuity exist in several forms under Low and Willoughby’s ownership as the duo pursued different ventures in and around the cross-border life market.

Going back on tour

“I’m not sure whether Bryan and I represent the lead singer and guitarist or the bass player and drummer, but we’re certainly both a lot older and, hopefully, a little wiser since the original ‘band’ was formed,” Willoughby joked.

“For us, I guess it has been rather less of the rock’n’roll lifestyle and more like, to misquote Ian Dury & The Blockheads, ‘Mifid, Priips and RDR’.”

Low, who left Provisca in March 2019, added: “In recent months, we found that we were collaborating on a number of assignments, so ‘reforming the band’ under a common Acuity brand made sense, as it allows us to develop the business in tandem and bring a complementary skillset to our clients.

“We are able to bring our combined industry experience and insight together in a way which helps client companies achieve their strategic plans.”

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