aberdeen rebrands multiasset

Aberdeen has changed the name of its multi-asset and multi-manager arm to Aberdeen Solutions to “better reflect the component strategies” and to appeal to intermediaries’ increased outsourcing of investment decisions.

aberdeen rebrands multiasset

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The group, which distributes its products globally, said it would also emphasise its capability in combining investment tools to meet clients’ needs, whether expressed as a relative, absolute or real return, or a liability driven outcome.

It said within Aberdeen Solutions it currently manages £24bn in a range of pooled fund and segregated mandates.

These fall within its multi-asset, multi-manager, passive, fund of hedge funds, fund of private equity funds and pan-alternatives strategies.

Anne Richards, chief investment officer at Aberdeen, said: "In the wake of the financial crisis, there is significant interest from both institutional and retail investors in multi-asset or multi-manager solutions and outcome orientated investment.

“Aberdeen solutions is well placed to cater for this growing demand with a broad range of pooled products and the expertise to construct bespoke portfolios."

Recently Aberdeen launched the Aberdeen Diversified Growth Fund in the UK to complement its existing Aberdeen Multi-Asset Fund and Aberdeen Managed Distribution Fund.

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