No new advised clients for investment platform

As it looks to grow D2C offering

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UK-based insurance and investment services provider Vitality will not be accepting any more advised clients on its platform from the end of July 2022.

Vitality Invest will remain open for non-advised business and it will continue serving its existing members, chief operating officer Ronald Van Hoven said.

The platform was set up in 2018 and uses technology powered by GSBT to allow Vitality to run its own funds.

Van Hoven added: “We recently made the decision to change the distribution model within the Invest business, meaning that from the end of July we will no longer accept advised investment business.

“We remain open for non-advised invest business and are continuing to service and support our existing investment members as before.

“We remain dedicated to continually evolving our business lines, products and services to further drive positive disruption within the markets we operate within.”

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