Advice industry ‘must redouble’ efforts to attract more women

As evidence shows the female adviser gap is ‘starting to narrow’

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Nearly seven-in-10 (69%) financial advice firms expect to grow their business within the next 12 months, research by network The Openwork Partnership found.

This creates an “ideal opportunity” to recruit more women, the company said.

Claire Limon, network director at The Openwork Partnership, added: “Female financial advice is thriving in the UK with real evidence that the female financial advice gap is starting to narrow but, in a male-dominated advice industry, we must redouble our efforts to attract more women into the industry.

“Our ambition at The Openwork Partnership is to take an industry-leading position to focus on recruitment strategies to better engage with women on opportunities in the financial services sector.

“Our recruitment and training is laser-focused on closing the female financial adviser gap. For example, The Openwork Academy, which provides structured learning and qualification support to achieve a successful career in financial advice, had 32% female candidates across its last two intakes.

“The progress made at policy level such as the Treasury’s Women in Finance Charter is very welcome but change needs to accelerate.”

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