Marlborough has launched a new bespoke portfolio management service targeted at financial advisers’ high-net-worth clients.
The Personal Portfolio service is also aimed at advisers working with charities, trustees and other clients requiring bespoke portfolio management.
It has been developed by Edward Kennedy (pictured), who joined Marlborough in June 2024 in the newly-created role of head of bespoke discretionary fund management.
He has now been appointed as head of the Personal Portfolio service.
Kennedy has a financial services career spanning 27 years and has 19 years’ experience managing discretionary portfolios. He joined Marlborough after 10 years at Credit Suisse, where he was responsible for more than £2bn of client assets.
Working alongside Kennedy is Rory Dowie, who was appointed in February as a portfolio manager for the Personal Portfolio service. Dowie has nearly a decade’s investment experience and also joined from Credit Suisse. The pair will work closely with the wider multi-asset team.
See also: Eyes on AI as investors look for clues on market recovery
The new service will work within the framework of Marlborough’s multi-asset investment process, which underpins all of the group’s UK and international multi-asset portfolios and MPS.
Charges for the service will be ‘competitive,’ and tiered based on portfolio size, including family linking.
The firm said the new offering is underpinned by a new IFA Charter that underlines its commitment to working in partnership with advisers.
Richard Goodall, CEO of Marlborough, said: “We’re very excited to be extending our proposition for financial advisers with this new service, which we’ve launched in response to requests from the IFA community.
See also: Majority of advisers interested in specialist IHT support
“They told us how much they like our MPS service and how they really value the way we work in partnership with advisers, providing support to help them grow their businesses. They then asked if we could provide an additional bespoke offering for their high-net-worth clients.
“These clients will often have more complex investment requirements and need a more personalised, tailored approach. Consumer Duty requires the delivery of good outcomes for all types of client and this new capability means we’ll be able to support advisers by working as their trusted investment partner for high-net-worth clients too.”
Kennedy added: “I’ve used what I’ve learned in 19 years of managing discretionary portfolios to build an entirely new personalised offering with an overriding focus on providing an outstanding service for clients.
“What is also absolutely at the heart of this service is our partnership approach, which means we work with advisers rather than competing with them. IFAs can trust us as their investment partner, knowing we’ll always respect the fact that the client relationship is theirs.”
See also: Former Hargreaves veteran Lee Gardhouse returns to industry with Moai Wealth
