Dynamic Planner has launched an app called Tram which aims to support advisers’ Consumer Duty and client engagement efforts.
The app will be available to financial planners in white labelled form for both Apple and Android phones.
It is already live with a number of firms, with access set to open up to a wider group in the near future.
Tram tracks clients’ progress against their financial plan, goals and agreed risk level, provides daily valuations and delivers personalised content, the company said.
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In line with Consumer Duty requirements, the app places the outcomes the customer is looking for at the centre of the service.
Ben Goss, chief executive, said: “We have been working on the development of Tram for two years, but it is something I have dreamt of bringing to life since founding Dynamic Planner.
“The idea of putting the financial plan in the palm of your client’s hand so they can keep track and you can deliver value 24/7 – but with low marginal cost – is transformational. The world is now mobile led and financial services is consumed more than ever via apps.”
